Boar’s Head Back-to-school

Our goal was to make Boar’s Head a parent’s back-to-school lunch partner, but to accomplish this, we had to connect parents with the brand.
Knowing how much parents fawn over a good elevated culinary series, we channeled our inner Chef’s Table and leveled-up lunch. Even brought in
director David Gelb (“Jiro Dreams of Sushi”, “Chef’s Table”) for his Picasso level cinematography to capture the craft and mood.

And to innovate on the cuisine, we collaborated with James Beard awarded chef Ari Taymor to make sure the recipes taste as good as they look.

Agency: KBS+P / Forsman & Bodenfors

LANGUAGE / LOOK

Wanted to create a look that was inspired from the islands. Hand painted signs. Quirky characters. Bright carribbean coloured backgrounds. And language that showed we're here to have fun.