BRIGHT FARMS | LETTUCE WITH A BITE

For too long lettuce has taken a back seat.
Playing the supporting role in whatever sandwich or salad you happen to be eating. But Bright Farm lettuces have a bite others don’t.
They’re a little bit off-the-cuff. A little be ornery. A little feisty. And they believe local is way fking better & you deserve it.

Bright Farms needed purely language & tone for outdoor creative. The ask was for dual messaging with a focus on local & clean.

Strategy: goodDog