Burger king

In 2012, Burger King’s new menu, including snack wraps, chicken strips, smoothies and frappe coffee drinks -- deserved to be represented by a diverse cast of A-list celebrities representing the many faces of the American melting pot.

David Beckham, Mary J. Blige, Salma Hayek, Jay Leno, Steven Tyler and Sofia Vergara -- were the celebrity faces that Burger King recruited to sell the biggest menu expansion in its 58-year history. I worked on the Beckham & Vergara one.


Agency: Mother NY

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