KNOW HIV/AIDS PSA

HIV testing isn't the easiest thing to convince the public to do. But this campaign really brought the warmth and humanity to a sensitive subject. 

We designed the band-aid, and commissioned Common to put his prose to the cause. Kudos to him for putting his heart and words into every minute of it. Such an inspirational and positive energy to work with, he really helped take this, and PSA’s, to a whole 'nother level.

Agency: Crispin, Porter + Bogusky

POSTERS | OOH