lundberg family farms

Lundberg Family Farms has been creating regenerative organic rice for almost 100 years. But what you didn’t know is they also save baby ducks. Over 30,000 of them by rescuing duck nests from their rice fields. And if they care that much about baby ducks, you know they care a lot about their rice.
Tagline creation, creative production, brand manifesto, film, social videos and landing page.

Strategy: goodDog
Production: 11 Dollar Bill

Ducking good rice (FILMS)

This positioning is pure, honest and a little cheeky. It’s Ducking Good Rice!
These videos ran on Netflix, CTV, e-charging stations and all social platforms. They also made their debut at Expo West.

EARTH DAY NYT

Every ducking day is earth day, ya quacks!