MINI COOPER INTEGRATED

Part of the work that put Crispin on the map was the work for BMW's MINI Cooper. 

MINI didn’t have money for a big TV campaign, yet still needed to make a lot of noise entering the market. So we looked at more traditional forms of media, specifically print, and inovated. And we produced a f**kton of work.

Agency: Crispin, Porter + Bogusky

MINI Mavericks

Inspired by Big Daddy Roth and his Ratfink illustrations from the 60's, MINI Mavericks were wild, mighty, badass-phalt driving maniacs.

 

Gas tank stickers

Phase 2 of the Mini Mavericks campaign.

 

Dunkin Donuts Partnership
 

While we're at it...let's bribe some cops:)

 

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ROOF DESIGN GENERATOR PRINT INSERT

Stencil Print Insert

We really wanted to push the customization factor with MINI. So we literally gave people the tools to create their own. This insert ran in Playboy, Esquire, and Maxim magazine.

 

MINI International TV

:30 spot for BMW's International launch of the MINI Cooper convertible.

 

Unauthorized owner's MANUAL

An owner's manual you actually want to read.