VEGA SPORT | POWER YOUR STORY

When swimmers wanted to swim faster, they created a new kind of suit. When cyclists wanted to go further, they created a new kind of bike. When runners wanted to beat records, they created a new kind of shoe. When athletes wanted to fuel themselves differently, we created a new kind of sport nutrition.
_
Vega Sport is one of the larger B-Corps and the official sponsor of Ironman Kona.
They needed creative films, visual identity and a brand positioning to help capture their founder (Brendan Brazier) and the Vega athlete’s stories.
Working directly with Brendan, we created Vega’s war cry - ‘Power Your Story’ - and shot a master narrative that ran in the US and Canada.
In 2022, Vega Sport is still using ‘Power Your Story’ in all of their brand efforts.

Strategy: goodDog
Copywriter: Mona Hasan

ART DIRECTION

Vega Sport leans into a noir palette. In mood and color. Intense, competitive, dramatic editorial style photography.