VW MOTORSPORTS Documentary

How does VW make some noise in a saturated green car market when it's seven years late to the party?
They create the world's first green racing series: The Jetta TDI Cup.
30 young drivers racing 30 identical Clean Diesel racecars, for the chance at $100,000.
Each race was televised as a 30-minute episode on Speed TV & in a 90min documentary, Racing Under Green.

Agency: Crispin, Porter + Bogusky